_LAS VEGAS, NV, November 1, 2011 - The Honda Performance Development Group revealed a new grassroots racing program for the Limited Edition Civic Si. Seven modified 2012 Civic Si Coupes were prominently displayed in the Honda booth at the 2011 SEMA (Specialty Equipment Market Association) Show in Las Vegas. The modifications clearly showcased the Wow-Factor the Si can bring as a great vehicle for those who like to personalize their transportation. Several vehicles were unveiled at the show, including the 2012 Civic Si Coupe equipped with a limited-edition Honda Factory Performance (HFP) package and the Compass360 developed by Honda Performance Development (HPD), the 2012 Civic Si Coupe Racecar, the Accord Coupe HFP Concept and several other vehicles equipped with Honda Genuine Accessories.

The 2012 Civic Si Sedan shows that performance and style can come with four doors as it featured all-season floor mats, trunk tray, cargo net, cargo hook and splash guards and 18x7 inch HFP alloy wheels. Purchasing and installing the Honda Genuine Accessories, (HFP components included), offers a 3-year/36,000 mile warranty matching the Civics’ warranty.

In an interview by Honda.Com Bruce Smith, Vice President of Service and Technical Operations for American Honda Motor Co., Inc., reported the 1980 Honda Civic was the vehicle that introduced the import-tuner movement in the United States. He continued by stating that the 2012 Civic Si is an exciting platform for personalization as it also allows improved fuel economy.

Attendee's at the show first gazed upon the 2012 Civic Si Coupe fitted with the Limited-Edition HFP package. There was a strict limit of 500 kits made available the day of the show’s opening. They are available for special order through O'Daniel Honda, but supplies are limited.  The Package Includes: high-performance springs, reducing ride height by 15mm; high-performance dampers tuned for enhanced road handling and decreased body roll; 18x7 inch HFP Alloy Wheels; full HFP aerodynamic body kit; HFP carpet floor mats; red ambient interior illumination; and, HFP emblems. All of the painted parts will come color-matched to each of the seven available Civic Si Coupe colors.

In July of this year, HPD began sales of Civic bodies-in-white made available to builders and were also on display at the show. For builders of racecars, a project with a body-in-white represents significant cost and labor savings when compared to the purchase and conversion of a fully-equipped production car. HPD-designed parts and branded racing components for the new Civic through Honda Racing. Additional performance parts will meet the challenges of the SCCA World Challenge and Grand Am's Continental Tire Sports Car Challenge. They will be available early in 2012, and full details and pricing will be available at that time.

The show included the previously displayed the Honda-modified CR-Z sport hybrids, and HPD CR-Z Hybrid R Concept and the CR-Z. The turbocharged HPD CR-Z Racer competed at Thunderhill last year as continued exploration of the CR-Z’s performance was met with great excitement.

Honda continues to reach out to the import community to display their vehicles, asking tuners to push the limits with their builds so they can demonstrate the potential of personalization. Bisimoto Engineering delivered a 1004 hp version of the Civic Si Coupe. The Tjin Edition brought their Civic Si Sedan and showed that style and performance can be compatible with kids and a family.

Honda in its SEMA Show debut, made an impression that will deliver both professional builders and private builders an exciting platform to personalize that without taking a  back seat to performance.