In the economy we share today, business has become interdependent on the consumer while consumers fear what their employers are going to do next. So it has become the great poker game, who will show their cards first? Business needs consumers to consume, while business needs to restore inventory.  For some, it’s not hard to make political reference to all this.

Taking a step back, we open this can of worms with the question, how are you looking at your business? How are you playing your hand? How has this affected your marketing from a value point of view? Do your customers and prospects share the same brand and image vision that you do about your company and products? It is essential to understand this for yourself. How does marketing play a role in your long-term growth objectives? Once you understand this, you will better understand your expectation for your marketing program.
INNOVATION - AmeraScope Media offers innovative technologies built around a complete service offering that makes it very easy for our clients to select the full service agency offer, or from a list of a la cart services to meet the need. The offer is simple, we explain the options based on what you tell us about your objectives, from there you select. Pricing is clearly articulated through our Work Order Confirmation.

CREATIVE THINKING - When the creative process is put into our service offer it is much more than a postcard design or a radio commercial. It is your understanding of branding and your company and its culture. How has your brand been positioned in the past, and then what are your ideas to advance the brand value. Then considering the media, the demographics, is the message matched with a prospective market with the proper media. Will the message be the correct message at the right time? All this can be complicated, but it what we do best.

MEASURABLY - Our process is centrally focused around measurement of the campaign. We focus on the tangible measurement to collect data both positive and negative. Positive data tells you who responded to an offer, and why. Negative data is equally important as it will lend information as to who didn’t respond and why. From each, the “business intelligence” can be used to confirm or change direction plus developing residual benefits for everything you do. This is exactly why we stress long-term thinking and the value of building brand wealth. You cannot under-estimate the power and the use of a database, the gold in all that data that is collected all day every day, everywhere.

Today advertisers are taking a closer look at what they are doing with regards to their advertising. Some are focused on the brand and keeping their brand top-of-mind so they will gain market share from those that pulled back in the tough times like we have today. Others are looking for tangible revenue they can attribute to everything they do with their marketing.

AmeraScope Media is a transactional based agency which makes it easier to see a clear value proposition in tough times. The rates charged for our services are competitive and fair based on the effort.  Miscellaneous fees for such things as creative meetings, company learning sessions, and private consulting are typically huge profit centers in the traditional retainer based agency.  It is our principal belief that our clients have recognized the value this represents to them, which is why we have been at their service, for some of them since 2001 with a 94% satisfaction rating. An achievement we are very proud of and the envy of most firms. Our Success is measured by our client’s success, that’s as simple as it gets.

With our many longstanding relationships, we have invested personally into their companies branding success while looking to continuously improve the service or technology we offer. We have been very successful in limiting pricing increases while providing more advanced resources that improve overall performance and new measurable resources.

When looking at this objectively it’s hard to deny the value AmeraScope Media presents our clients. At the end of the day we understand that times are tough, and we remain sensitive to this fact. We wish to point out, as you take a hard look at what your marketing means to your company, it would be good to look at what AmeraScope Media means to your marketing. The value and integrity we bring to the game are stronger than virtually every competitor we have. Managing the brand by delivering the level of “Persistent-Consistency” is exactly what we do best.

Simply put, it’s about execution, the how and when are very important, but most of all it is follow through. This is something that is very difficult if you run a business making widgets or a delivery service. By the time you manage personnel, fix equipment, complete payroll, and deal with customer service issues, your marketing most often put on the shelf. You may have the best of intentions, but experts cite one of the major reasons a business fails is due to the absence of a consistent methodology for marketing their business.

AmeraScope Media is uniquely qualified, has capacity and is currently open to a select few relationships that are looking for better consistency in building their brand wealth. Give us a call to schedule a confidential consultation, to see what recommendations we might make. We promise to be frank and honest, but we will respect your time and always have your best interest in hand. We will be glad to offer solutions, but if we can’t help you, we will let you know so we don’t waste your time and money. We have learned this is the best way to build long lasting relationships that are good for both parties. We welcome any questions you may have, please call us, you have a friend in your branding efforts.